“健康中国”背景下崆峒武术文化产业发展现状研究

The Current Situation and Countermeasures of Kongtong Wushu Cultural Industry Development under the Background of"Healthy China"

在“健康中国”背景下,崆峒武术文化产业有优势也有劣势,优势在于其自身具有悠久的历史文化;劣势在于当前市场份额中占有率相对较低。这就要求崆峒武术文化产业能够抓住机遇与挑战,利用各种优势以及政策进一步促进崆峒武术文化产业的规范发展。因此,文章立足于“健康中国”背景下探讨崆峒武术文化产业的发展,以此分析当前背景下崆峒武术文化产业面临的挑战及其现状,在此基础上提出针对性建议,以此促进崆峒武术文化产业的发展。

Under the background of"healthy environment",Kongtong Wushu culture industry has advantages and disadvantages,such as its own long history and culture,but its market share is relatively low.This requires Kongtong Wushu cultural industry to seize the opportunities and challenges,make proper use of various advantages and policies to further promote the standardized development of Kongtong Wushu cultural industry.Therefore,based on the strategic background of"healthy China",this paper discusses the development of Kongtong Wushu cultural industry,analyzes the challenges and current situation of Kongtong Wushu cultural industry under the current background,and puts forward targeted suggestions on this basis,so as to jointly promote the development of Kongtong Wushu cultural industry.