中国散打职业化赛事发展的现实困境与消解路径

The Realistic Predicament and Solution of the Development ofProfessional Sanda Events in China

文章运用文献资料法和逻辑分析法,对中国武术散打职业化赛事的发展现状进行研究。发现目前中国散打职业化赛事发展困境主要包括:市场竞争激烈,比较优势不足;专业赛事影响大,职业定位不明确;市场定位过高,高开低走成常态。对此提出以下消解路径:丰富自身造血功能,加快培养后备人才;优化竞赛规则,打造高质量职业联赛;充分发挥媒体效应,加强赛事传播平台建设。

Using the method of literature and logical analysis,this paper studies and analyzes the current situation of the development of the professional competition of Chinese Wushu Sanda.It is found that the current difficulties in the development of professional sanda events in China mainly include:fierce market competition and insufficient comparative advantages;The event capital increased in a diversified way and the development momentum continued to improve;Affected by the COVID-19,the development of professional events has slowed down.To this end,the following solutions are proposed:enrich their own hematopoietic function and accelerate the cultivation of reserve talents;Optimize the competition rules and create high-quality professional league matches;Give full play to the media effect and strengthen the construction of the event communication platform.