品牌赋能新质生产力

Brand empowers new productivity

在中国式现代化的时代背景下,深刻理解新质生产力在“深入实施国有企业改革深化提升行动”的开局之年,习近平总书记提出“提高核心竞争力、增强核心功能”的总要求,明确了加快建设世界一流企业的总目标--产品卓越、品牌卓著、创新领先、治理现代。这是赋予国有企业的时代命题,也是在世界百年未有之大变局加速演进背景下,面向中国式现代化的本质要求。国企必须要回答好“应该干什么”“应该怎么干”这一时代命题。

It is necessary to redefine core competitiveness in terms of brand;to reconfigure core competitive resources around the brand of assets;to deepen the understanding of the core functions of the enterprise from the brand of corporate responsibility,Cai Daying said during a keynote report at the 2023(9th)Annual Conference on State-owned Enterprise Management.