大数据背景下高校网络思想政治教育精细化转向研究

Research on the fine-tuning steering of online ideological and political education in colleges and universities under the background of big data

在大数据背景下,传统的粗放式及经验式的思想政治教育已经难以满足学生的学习发展需求,需要结合时代特点在平台建设、内容打造、网络环境等方面做出精细化转向,进而切实提升网络思想政治教育质量;在大数据赋能下,教师可以通过先进科技更加全面、具体地收集学生的信息及思想动态,从而有利于思想政治教育活动精细化发展。基于此,将首先对大数据背景下高校网络思想政治教育精细化转向的价值进行论述,并分析当前高校网络思想政治教育精细化转向存在的问题,从完善平台建设,提升网络平台的实效性;优化内容建设,提升学生网络识别能力;净化网络环境,提升思想政治教育质量等方面,提出大数据背景下高校网络思想政治教育精细化转向的有效路径。

Under the background of big data,the traditional rough and empirical ideological and political education has been difficult to meet the needs of students'learning and development,and needs to be combined with the characteristics of the times in the platform construction,content creation,network environment and other aspects of the refinement of the turn,and thus effectively improve the quality of network ideological and political education;in the big data empowerment,teachers can be more comprehensive and specific collection of student information and ideological dynamics by means of advanced science and technology.Under the empowerment of big data,teachers can collect students'information and ideological dynamics more comprehensively and specifically through advanced technology,which is conducive to the refinement of ideological and political education.Based on this,we will first discuss the value of network ideological and political education refinement steering in colleges and universities under the background of big data,and analyse the problems of network ideological and political education refinement steering in colleges and universities,and put forward the following proposals under the background of big data:improve the platform construction to enhance the effectiveness of the network platform;optimize the content construction to enhance the students'ability to identify the network;and purify the network environment to enhance the quality of ideological and political education,etc.Effective path of network ideological and political education fine-tuning steering in colleges and universities.