交互体验下AR技术在服装展示空间的应用研究

Research on the Application of Augmented Reality Technology in Clothing Display Space under Interactive Experience

当今社会,飞速发展的数字技术被广泛应用于各个领域,在体验式消费的风潮下,服装展示空间设计的核心也从服装展示转移到了服务消费者上,于是拥有交互性的AR技术被应用到了服装展示空间中。文章通过多项案例,分析探讨了AR增强现实技术与服装展示空间的概念及其融合应用的方法和模式,分析其设计策略并探讨该技术与服装展示空间融合的意义。通过此研究,为数字经济时代服装展示空间设计提供了新思路,以满足现代消费者不断提升的消费体验需求。

In the present society,the rapidly evolving realm of digital technology finds widespread application across various domains.Amidst the trend of experiential consumption,the core focus of garment display space design has shifted from mere presentation to serving the needs of the discerning consumers.Consequently,the interactive and immersive AR technology has found its integration within the realm of clothing display spaces.This article,through the analysis and exploration of numerous case studies,delves into the concept and fusion applications of Augmented Reality(AR)technology with clothing display spaces.It scrutinizes the design strategies and investigates the profound significance of amalgamating this technology with clothing display spaces.Through this comprehensive research endeavor,novel perspectives are presented for the design of clothing display spaces in the digital economy era,catering to the ever-evolving demands of modern consumers seeking an elevated realm of experiential consumption.