江右文化数字化传播的理论框架、现实逻辑与实践路径

Theoretical Framework,Practical Logic and Implementation Path of Digital Communication in Jiangyou Culture

江右文化是中华优秀传统文化的瑰宝,数字技术赋能贯穿江右文化传播全过程,为其创造性转化、创新性发展赋予了更强大的传播效能。基于TOE理论框架分析,江右文化数字化传播的基础是数字技术,主体是政府组织、产业组织、受众与平台用户,保障是数字化情境与政策。技术赋能情境下,数据驱动实现江右文化传播资源的共享、需求导向实现江右文化精准化传播、技术赋能提升江右文化数字化传播效能以及多元合作实现江右文化数字化传播的协同。江右文化数字化传播效能的实现,需要强化数字技术赋能江右文化传播的引擎作用、建构数字化多元主体合作传播网络以及优化江右文化数字化传播环境。

The culture of Jiangyou is a gem of outstanding traditional Chinese culture,and digital technology empowers the entire process of disseminating Jiangyou culture,endowing it with more powerful communicative efficiency for creative transformation and innovative development.Based on the TOE theoretical framework analysis,the foundation of digital communication in Jiangyou culture lies in digital technology,with key entities being government organizations,industry associations,audiences,and platform users.The guarantee is provided by digital scenarios and policies.In the context of technological empowerment,data-driven processes facilitate the sharing of resources in Jiangyou culture communication,demand-oriented precision dissemination of Jiangyou culture,technological empowerment to enhance the efficiency of digital communication in Jiangyou culture,and collaborative efforts to achieve synergy in the digital communication of Jiangyou culture.Achieving the effectiveness of digital communication in Jiangyou culture requires strengthening the engine role of digital technology in empowering Jiangyou culture communication,establishing a diverse digital cooperative communication network,and optimizing the digital communication environment of Jiangyou culture.