UGC模式下短视频版权保护的困境及其纾解

The difficulties and solutions of short video copyright protection under UGC mode

UGC模式的盛行为用户参与短视频创作提供了便利条件,但同时也给短视频的版权保护带来了困境。从实践来看,短视频版权保护遭遇的困境主要表现为版权界定存在争议、平台注意义务模糊、用户版权意识薄弱及侵权隐蔽维权困难等4个方面。为纾解短视频版权保护困境,促进短视频产业的健康发展,当下需要在区分短视频类型及细化合理使用标准的意义上明确短视频的版权界定标准;通过明确注意义务范围、完善内容审核机制来督促UGC平台履行短视频版权保护责任;针对不同的主体强化短视频版权保护意识;同时,还应重视技术赋能在UGC短视频版权保护中的作用。

The prevalence of UGC mode provides convenient conditions for users to participate in the creation of short videos,but at the same time,it also brings difficulties to the copyright protection of short videos.From the practical perspective,the dfficulties of copyright protection of short videos is mainly manifested in four aspects:there is controversy over the definition of copyright,the duty of care of the plaform is vague,the copyright awareness of users is weak,as well as the infringement is hidden and the defending of rights is difficult.In order to solve the difficulties of copyright protection for short videos and promote the healthy development of the short video industry,it is necessary to clarify the copyright definition standards for short videos in the sense of distinguishing short video types and refining reasonable usage standards;to urge UGC platforms to bear the responsibility of short video copyright protection by clarifying the scope of the duty of care and improving the examining mechanism of content;to strengthen the awareness of short video copyright protection for different subjects;at the same time,attention should also be paid to the role of technological empowerment in the copyright protection of UGC short videos.