网络短视频赋能大学生思想政治教育的提升策略

Enhancing strategies of ideological and political education for college students empowered by short online videos

网络短视频赋能大学生思想政治教育,是推进高校教育数字化建设的重要内容。网络短视频以其精短、便捷、直观的沉浸式视听传播新业态,迅速成为大学生记录生活和信息交互的主要渠道,延展了高校思想政治教育的育人场域。在短视频风靡的同时,其管理强传播弱审查、内容重流量轻质量、目的亲资本疏主流等问题日益突出,深刻影响着大学生的思想行为和价值观念。对此,必须分析网络短视频赋能大学生思想政治教育的生成机理,剖析网络短视频带来的现实挑战,从加强网络乱象治理、强化视频精准供给、重视网络意识引导等维度,探索教育数字化背景下网络短视频赋能大学生思想政治教育的提升策略。

Short online videos enable ideological and political education of college students,which is an important content to promote the digital construction of college education.With its short,convenient and intuitive immersive audio-visual communication,network short video has quickly become the main channel for college students to record life and information exchange,extending the field of ideological and political education in colleges and universities.While the short video is popular,its management is strong communication but weak censorship,content is heavy traffic but not quality,the purpose is pro-capital rather than mainstream and other problems are becoming increasingly prominent,which has a profound impact on the ideological behavior and values of college students.In this regard,we must analyze the generation mechanism of online short video empowering ideological and political education for college students,analyze the practical challenges brought by online short video,and explore the promotion strategy of online short video empowering ideological and political education for college students under the background of education digitization from the perspectives of strengthening the management of network chaos,strengthening the precise supply of video and attaching importance to the guidance of network consciousness.