基于灰色关联度的艾德莱斯绸丝巾意象分析及评价

Analysis and evaluation of the image of Adelais silk scarf based on grey correlation

为了探究艾德莱斯文化在现代服饰中的传承与创新,挖掘艾德莱斯绸纹饰图案在丝巾中的有效应用,丰富丝巾设计的纹饰图案元素。精筛13种具有代表性的新疆艾德莱斯绸纹样,将其设计成同款式、同纹样排列,不同纹样图案的丝巾刺激图。以18~50岁女性为研究对象,运用感性工学法对调研结果进行均值分析、因子分析、灰色关联度分析。结果表明,不同纹饰图案的艾德莱斯绸对丝巾的感性影响差异性较大,其中气质因子是影响消费者对丝巾喜爱程度的主要因素,外观因子影响程度较小。

In order to investigate the continuation and innovation of Adelais culture in contemporary fashion and explore the effective application of Adelais silk patterns in scarves,this study meticulously selected 13 representative Adelais silk patterns from Xinjiang and arranged them into scarves with distinct pattern combinations but uniform style and design.A group of female participants aged between 18~50 years were surveyed based on the principles of sensory engineering,and the findings were subsequently analyzed by mean analysis,factor analysis,and grey correlation analysis.The results show that Adelais silk patterns significantly impact the sensory perception of scarves,with temperament constituting the principal factor that influences consumers'preference for scarves,appearance having a relatively minor effect.