新媒体视域下基于色彩元素的视觉传达设计研究

Research on Visual Communication Design Based on Color Elements from the Perspective of New Media

在当前新媒体视域下,基于色彩元素的视觉传达设计包含较多内容,设计师需要完善设计优化,引进多元化的设计内容,结合多方位的设计指标,在整体设计优化过程中做到综合管控、灵活取舍、高效选用。本文对色彩元素的视觉传达设计内容进行简要分析,提出在新媒体时代背景下基于色彩元素视觉传达设计的策略。设计师需要进行综合设计管控,凸显出色彩的内涵、特色、属性,增强设计效果。

In the current perspective of new media,visual communication design based on color elements contains more content.Designers need to improve design optimization,introduce diversified design content,and combine multi-directional design indicators.In the overall design optimization process to achieve comprehensive control,flexible choice,efficient selection.This paper briefly analyzes the content of visual communication design of color elements,and puts forward the strategy of visual communication design based on color elements under the background of new media era.Designers need to carry out comprehensive design control,highlight the connotation,characteristics and attributes of color,and enhance the design effect.