民族文化元素在动画片角色造型与色彩设计中的运用

The Application of Ethnic Cultural Elements in Character Modeling and Color Design in Animation Films

为了推动中国动画产业的持续发展,主要探讨动画片角色造型与色彩设计中民族文化元素的应用。首先介绍两者相融合的优势,认识到融入民族文化元素对于发展动画产业的作用。其次分别从欧美、日本以及我国早期动画三个方面做出分析,总结民族文化元素应用的成功经验,并提出了深挖民族文化元素、大力开发动画片角色造型品牌市场两点建议。将民族文化元素与之结合,探索一条专属于国产动画片发展的路径,从而在民族文化的助力下,深入推动我国动画产业的发展。

In order to promote the sustainable development of China's animation industry,this article mainly explores the application of ethnic cultural elements in character modeling and color design in animated films.Firstly,introduce the advantages of integrating the two,and recognize the role of integrating ethnic cultural elements in the development of the animation industry.Secondly,an analysis is made from three aspects of early animation in Europe,America,Japan,and China,summarizing the successful experience of applying ethnic cultural elements,and proposing two suggestions:deeply exploring ethnic cultural elements and vigorously developing the brand market of animation character modeling.By combining ethnic cultural elements with it,we aim to explore a path exclusively for the development of domestic animated films,in order to promote the development of China's animation industry with the assistance of ethnic culture.