双碳目标背景下新能源汽车市场营销策略创新研究

Research on marketing strategy innovation of new energy vehicle under dual-carbon target

随着双碳目标的提出和实施,新能源汽车市场正面临着前所未有的机遇和挑战。在这一背景下,新能源汽车企业需要加强市场营销策略创新,以满足消费者对低碳环保、高品质和高性价比的需求,促进新能源汽车市场的健康发展。本研究旨在探讨双碳目标背景下新能源汽车市场营销策略创新的理论与实践问题,为新能源汽车企业提供有益的思路和建议,促进新能源汽车市场的可持续发展。

With the proposal and implementation of dual-carbon Target,new energy vehicle market is facing unprecedented opportunities and challenges.Under this background,new energy vehicle enterprises need to strengthen the innovation of marketing strategy to meet the needs of consumers for low-carbon environmental protection,high-quality and high performance-price ratio,and promote the healthy development of new energy vehicle market.The purpose of this study is to explore the theoretical and practical issues of marketing strategy innovation of new energy vehicle(Nev)under the background of dual-carbon target,and to provide useful ideas and suggestions for Nev Enterprises,promote the sustainable development of the new energy vehicle market.