摘要
以盒马生鲜为例,研究了生鲜零售前置仓的选址问题。首先从徐州市内外环境出发,对城市规划布局现状进行分析;然后采用重心法和因次分析法对徐州市盒马生鲜前置仓选址进行研究;最后从成本和非成本两个方面对选址结果进行评价。通过对选址问题的优化分析,为前置仓的选址优化布局提供了参考依据。
In this paper,taking Freshippo as example,we studied the location selection problem of a preposed warehouse for fresh food retail.Firstly,starting from the internal and external environment of Xuzhou,we analyzed the current situation of the urban planning and layout of the city;then,using the center of gravity method and dimensional analysis method,we looked into the location selection of Freshippo preposed warehouse in Xuzhou.Furthermore,we evaluated the analytic result from the angle of the cost and non-cost factors,which shed some light on the optimal location and layout of the preposed warehouse.
作者
杨德艳
朱媛
YANG Deyan;ZHU Yuan(Business School,Jiangsu Normal University,Xuzhou 221116;School of Management,Jiangsu Normal University Kewen College,Xuzhou 221132,China)
出处
《物流技术》
2023年第12期92-97,共6页
Logistics Technology
基金
教育部人文社会科学研究项目青年项目(20YJC630185)
江苏省社科项目一般项目(19GLB003)
江苏高校优势学科建设工程资助项目。
关键词
生鲜电商
前置仓选址
重心法
因次分析法
盒马生鲜
fresh food e-commerce
location selection of preposed warehouse
center of gravity method
dimensional analysis method
Freshippo
