高职“电子产品营销”课程思政教学改革与实践路径

Reform and Practice of Ideological and Political Teaching of "Electronic Product Marketing"Course in Higher Vocational Colleges

课程思政是将思想政治教育融入各门学科课程中,培养正确的价值观和社会责任感。以电子产品营销课程为例,挖掘提炼“电子产品营销”课程思政要素并有效融入,探索电子产品营销课程思政的教学实践创新路径,实现专业素养和思政素质双融合,实现“知行合一”与“立德树人”双目标,培养德才兼备的技术技能型人才。

Curriculum ideology and politics is to integrate ideological and political education into each subject curriculum,so that students can receive ideological and moral education and cultivate correct values and social responsibility in the process of learning professional knowledge.Taking the electronic product marketing course as an example,this paper explores the integration and mapping points of ideological and political elements in the course of"electronic product marketing",explores the teaching practice innovation path of ideological and political qualities in the course of electronic product marketing,realizes the dual integration of professional quality and ideological and political quality,realizes the dual goals of"integration of knowledge and action"and"cultivating virtues and talents",and cultivates technical and technical talents with both virtue and talent.