辽宁省冰雪体育旅游产业发展策略研究

Research on the development strategy of ice and snow sports tourism industry in Liaoning Province

在“东北振兴”和“2022冬奥会”大背景下,辽宁省冰雪体育旅游产业的发展进入了快速增长阶段。在梳理旅游产业相关理论的基础上,分析了辽宁省冰雪体育旅游产业的相关数据,辽宁省冰雪体育旅游产业存在产业规划不足、品牌意识差、知名度不高等主要问题,提出充分挖掘和开发冰雪资源、优化冰雪产业发展环境、调整冰雪体育旅游宣传等辽宁省冰雪体育旅游产业发展策略,推动辽宁省冰雪体育旅游产业的快速发展。

Under the background of"revitalization of Northeast China"and"2022 Winter Olympics",the development of ice and snow sports tourism industry in Liaoning Province has entered a stage of rapid growth.On the basis of combing the relevant theories of the tourism industry,the relevant data of the ice and snow sports tourism industry in Liaoning Province are analyzed.The main problems of the industrialization of ice and snow sports tourism in Liaoning province are insufficient industrial planning,poor brand awareness and low popularity,and it is proposed to fully tap and develop the ice and snow resources and optimize the development environment of the ice and snow industry,adjust the development strategy of ice and snow sports tourism industry in Liaoning Province,such as ice and snow sports tourism publicity,and promote the rapid development of ice and snow sports tourism industry in Liaoning Province.