空间媒介视域下城市形象传播的去符号化倾向

The Desemiotization Tendency of Urban Image from the Perspective of Space Medium

近十几年来,地理学的传播转向和传播学的空间转向催生了“空间媒介”的理论建构,为“城市形象”作为传播问题的再阐释提供了新视角:如果把城市形象建构视为符号化过程,则作为意义建构的城市形象的传播困境可被总结为一种去符号化倾向。空间媒介范式下,城市形象的去符号化主要关涉“技术媒介”与“城市实在空间媒介”两个传播场域中的符号博弈和话语争夺。城市形象的去符号化现象表征了城市的现代性文化症候,可以从“符号消费”和“具身传播”的理论切入进行反思。

In the past ten years,the communication turn of geography and the spatial turn of communication have given birth to the theoretical construction of“space-media”,which provides a new perspective for the reinterpretation of“urban image”as a communication problem:if the construction of urban image is regarded as a symbolic process,the communication dilemma of urban image as meaning construction can be summarized as a tendency of desemiotization.Under the space-media paradigm,the desemiotization of urban image is mainly related to the symbol game and discourse competition in the two communication fields of“technology media”and“physical space media”.The phenomenon of desemiotization of urban image characterizes the cultural symptoms of urban modernity,which can be reflected from the theories of“symbol consumption”and“embodied transmission”.