基于百度指数的佛教旅游地网络关注度分析——以敦化六鼎山景区为例

Analysis of Buddhist Tourist Places’ Network Attention Based on Baidu Index:Taking Dunhua Liuding Mountain Scenic Spot as an Example

以佛教文化旅游地敦化六鼎山为研究地案例,基于百度指数2011—2020年每日网络关注度数据,采用年际变动指数、季节性集中指数和地理集中指数研究方法测算网络关注度的时空特征。研究发现,佛教文化地敦化六鼎山的年际网络关注度总体呈现先上升再下降的趋势;月际变化旅游网络关注度高峰期和平淡期差异性较小;周内变化旅游网络关注度最高峰由星期四延后到星期六。空间分布特征呈现出东部-中部-西部依次递减的趋势,具有明显的距离衰减性。

Taking the Buddhist cultural tourism site Dunhua Liuding Mountain as a case study,based on the Baidu index daily network attention data from 2011 to 2020,the research methods of inter-annual variation index,seasonal concentration index and geographical concentration index were used to measure the spatial and temporal characteristics of network attention.It is found that the overall trend of interannual network attention of Luding Mountain in Dunhua,a Buddhist cultural place,shows a rising and then declining trend;the difference between the peak and flat period of intermonthly change tourism network attention is small;and the highest peak of intraweekly change tourism network attention is delayed from thursday to saturday.The spatial distribution characteristics show a decreasing trend of east-central-west,with obvious distance decay.