乡村振兴战略下抖音平台的“三农”短视频传播研究

Research on the“Agriculture Rural Areas and Farmers”Short Video Communication of Tiktok Platform under the Rural Revitalization Strategy

乡村振兴背景下,“三农”短视频在促进农业知识普及、赋能乡土文化发展以及助力农产品营销和品牌建设方面发挥着重要的作用。为探讨抖音如何通过其独特的平台功能、用户群体以及传播潜力,促进“三农”短视频的传播,有效地支持和推动乡村振兴,对抖音平台的“三农”短视频传播进行了研究。

In the context of rural revitalization,short videos of"agriculture,rural areas and farmers"play an important role in promoting the popularization of agricultural knowledge,enabling the development of local culture,and helping marketing and brand building of agricultural products.In order to explore how to promote the dissemination of"agriculture,rural areas and farmers"short videos through its unique platform functions,user groups and communication potential,and effectively support and promote rural revitalization,this paper studied the dissemination of"agriculture,rural areas and farmers"short videos on Tiktok platform.