探索黔南非遗文化之美:“旅游+”背景下的文创产品设计与应用

Exploring the beauty of Qiannan heritage culture:Design and application of cultural and creative products in the context of tourism plus

随着旅游业的深化发展,旅游文创产品成为地域文化的全新表达方式,融合文化、创意和审美。黔南作为贵州省多民族聚集地区,拥有丰富的传统非遗文化元素。“旅游+”不仅是旅游业的推动力,更是融合各产业的平台,为地方经济发展提供有力支持。旅游文创产品作为突显地域文化的主要媒介,在文旅融合背景下备受关注。分析黔南旅游文创产品现状,结合设计实践,探讨如何巧妙运用地域非遗文化元素进行产品设计,可以传递黔南的文化精髓,提升旅游文创产品的价值。

With the the deepening development of tourism,tourism creative products have become a new expres-sion of regional culture,integrating culture,creativity and aesthetics.As a multi-ethnic area in Guizhou Province,Qiannan is rich in traditional non-heritage cultural elements.“Tourism+”is not only a driving force for tourism,but also a platform for integrating various industries and providing strong support for local economic development.As the main medium of highlighting regional culture,tourism creative products have attracted much attention under the background of cultural and tourism integration.The development of tourism creative products not only attracts attention,but also promotes the enhance-ment of local image.To analyses the current situation of tourism creative products in Qiannan,combines with design prac-tice,and discusses how to cleverly use regional non-heritage cultural elements for product design,can convey the cultural essence of Qiannan through reasonable design techniques,enhance the value of tourism cultural and creative products.