文旅融合视角下的博物馆高质量发展研究——以红山文化博物馆为例

Research on the High-quality Development of Museums from the Perspective of Cultural and Tourism Integration——Take the Hongshan Cultural Museum as an Example

博物馆是历史文化的物质载体,是一个国家和民族的历史记忆和精神家园,也是一个城市独具特色的文化地标和旅游目的地。为了更好地发挥公共文化服务的功能,促进博物馆高质量发展,本文以红山文化博物馆为例,通过分析在文旅融合发展背景下,博物馆发展遇到的机遇和挑战,探讨博物馆高质量发展的途径和措施。

The museum is the carrier of history and culture,the historical memory and spiritual home of a country and nation,as well as a unique cultural landmark and tourist destination of the city.In order to accelerate the function of public cultural services and promote the high-quality development of museums,the Hongshan Cultural Museum was selected as an example.To analyze the opportunities and challenges encountered in the development of museums in the context of the integrated development of culture and tourism and discuss the ways and measures for the high-quality development of museums.