民国时期上海选美助赈活动研究

Charitable beauty pageants in Shanghai during the Republic of China period

选美助赈是在近代官赈衰败背景下兴起的新型助善形式,也是欢娱慈善的重要组成部分。它是寓善于乐理念与都市娱乐市场共同催生的产物。选美比赛因具有较强的娱乐性与吸引力,成为慈善组织募集社会善款的一种手段。都市职业女性的积极参与,形成推动慈善选美发展的强大动力。伴随比赛过程的媒体宣传效应,对城市民众公益思想认识产生影响,有助于形成慈善公益的社会氛围。从应急助赈方式演变为常规救济的资金渠道,选美助赈促进近代慈善募款机制的转型。

Beauty pageant aid is a new form of aid under the background of the decline of modern official aid,and it is also an important part of pleasure charity.It is the product of combining the idea of being good at fun with the urban entertainment market.Because of its strong entertainment and attraction,beauty contests have become a means for charitable organizations to raise social donations.The active participation of urban professional women has formed a powerful driving force to promote the development of charity beauty pageants.The media publicity effect accompanying the competition process has an impact on the public's awareness of public welfare and contributes to the formation of a social atmosphere of charity and public welfare.From emergency relief to conventional relief,beauty pageant relief promotes the transformation of modern charity fundraising mechanism.