白族民俗符号在“三道茶”包装设计中的应用研究

Research on the Application of Bai Folk Symbol in the Packaging Design of“Three teas”

“三道茶”作为中国优秀文化和非物质文化遗产,由日常生活至精神哲学纵深,以白族人民的道德修养、生活习俗、民族特色为基调,抒写着我国文学艺术的审美意蕴。本文从情感内涵、色彩表现、线条构造三个角度总结白族民俗符号的特色,并构建其应用在茶叶包装上的审美路径,探讨白族民俗符号应用于茶叶包装的深远意义。优秀的茶叶包装不仅要保护商品,提高价值,更需要通过现代审美需求将民族民俗符号元素与茶叶包装融合,实现卖产品与卖文化的转变融合,加强商品文化底蕴,发扬宣传我国民族文化的特性。

As an outstanding cultural and intangible cultural heritage of China,the three kinds of tea,from daily life to spiritual philosophy,express the aesthetic implications of Chinese literature and art with Bai people’s moral accomplishment,living customs and national characteristics as the keynote.This paper summarizes the characteristics of Bai nationality folk symbols from the perspectives of emotional connotation,color expression and line structure,and constructs the aesthetic path of their application in tea packaging,and discusses the far-reaching significance of Bai nationality folk symbols applied in tea packaging.Excellent tea packaging should not only protect commodities and improve value,but also integrate national folk symbol elements with tea packaging through modern aesthetic needs,realize the transformation and integration of selling products and selling culture,strengthen the cultural heritage of commodities,and carry forward and publicize the characteristics of our national culture.