论西方文化对民国时期香烟包装的影响

On the Influence of Western Culture cigarette packaging decoration during the Republic of China

民国时期是我国近代历史中的重要变革时期。此阶段中国数千年的封建体制轰然倒塌,资本主义民主和科学思想在中国快速蔓延,西方文化不断输入,并与中国传统文化产生了激烈的碰撞,使当时的香烟包装设计在结构、造型和装潢等方面都发生着巨大的变化。文章通过对民国时期香烟包装上的商标、图案和字体三方面进行研究,简要介绍了民国时期西方文化输入对香烟包装设计的影响与发展。

The period of the Republic of China was a period of change in China’s modern history.In China,the feudal system of thousands of years collapsed,capitalist democracy and scientific thought spread rapidly in China,and the continuous input of western culture and traditional Chinese culture had a fierce collision,which made the cigarette packaging design at that time have undergone tremendous changes in structure,shape and decoration.This article briefly introduces the influence and development of the import of western culture on the cigarette packaging design in the Republic of China from three aspects of the trademark,pattern and font on the cigarette packaging during the Republic of China.