宋代茶叶包装设计体系研究

Research on Song Dynasty Tea Packaging Design System

宋代是中国茶经济、茶文化发展的一个兴盛时期,而在茶叶包装设计方面经过不断地探索,获得了众多成功的经验与做法。笔者通过对史料文献的考证,发现宋代茶叶的包装设计已经形成两大体系,分别是宫廷贵族茶叶包装设计体系以及民间茶叶包装设计体系。两大体系在“功能需求”与“社会风尚”的大框架下形成,又各自呈现不同的特征与生成逻辑。很大程度上宫廷茶叶包装设计的历史生成是基于皇帝身份与政治的附属产物,而民间茶叶包装设计体系主要伴随民间饮茶之风的盛行而形成,是宋代茶叶包装设计世俗化的体现。

The Song Dynasty is a flourishing period of China’s tea economy and tea culture development,and in the tea packaging design after continuous exploration,has gained many successful experiences and practices.Through the examination of historical documents,it is found that the packaging design of tea in the Song Dynasty has formed two major systems,namely,the tea packaging design system of the court nobles and the tea packaging design system of the private sector.The two systems were formed under the framework of“functional needs”and“social customs”,and each of them presented different characteristics and generation logic.To a large extent,the historical generation of the palace tea packaging design is based on the emperor’s identity and political affiliation,while the folk tea packaging design system is mainly accompanied by the prevalence of folk tea drinking and the formation of the Song Dynasty tea packaging design is the embodiment of secularization.