现代礼品包装设计的艺术探究——以茶叶包装为例

Artistic exploration of modern gift packaging design:taking tea packaging as an example

随着社会物质经济的发展,现代礼品包装设计受到了越来越多人的重视,人们不再只是纯粹地购买产品,而是会更多地关注产品外包装的礼盒设计。中国是礼仪之邦,一件设计感强的礼品盒能给人留下极其美好的回忆与念想。茶叶代表养生与健康,时常会作为人与人交流的重要载体,进而茶叶礼品包装盒设计显得格外重要。文章从现代礼品包装设计现状出发,阐述了礼品包装的主要功能及特征,以茶叶包装为例,分析了茶叶礼品包装的视觉设计,包含图案设计、色彩设计以及文字设计。

With the development of material economy in society,modern gift packaging design has received more and more attention.People are no longer just buying products,but will pay more attention to the design of gift boxes on the outer packaging of products.China is a land of etiquette,and a well-designed gift box can leave people with extremely beautiful memories and thoughts.Tea represents health and wellness,and often serves as an important carrier for communication between people,making the design of tea gift packaging boxes particularly important.Starting from the current situation of modern gift packaging box design,this paper elaborates on the main functions and characteristics of gift packaging.Taking tea packaging as an example,it analyzes the visual design of tea gift packaging,including pattern design,color design and text design.