摘要
电影海报作为电影宣传的主要载体,具有传递影片主题情节的作用。在新媒体时代下,数字化技术飞速发展,手机端逐渐替代了传统的纸媒和电视端。电影海报艺术顺应新媒介的变革,呈现出更加多元、创新的表达形式,开始了动态化的探索。动态电影海报视听结合,能迅速捕捉观众的情绪记忆和形象感知,推动电影IP的塑造。文章分析了动态电影海报的市场现状和设计思维,探究了动态电影海报在新媒体时代下的设计策略,以期为电影行业的宣传营销提供新思路。
As the main carrier of movie promotion,movie posters play a role in conveying the theme and plot of the movie.In the new media era,digital technology is developing rapidly,and mobile devices are gradually replacing traditional paper media and television devices.The art of movie posters conforms to the transformation of new media,presenting more diverse and innovative forms of expression,and beginning a dynamic exploration.The combination of visual and auditory elements in dynamic movie posters can quickly capture the audience’s emotional memory and image perception,promoting the shaping of movie IPs.This paper analyzes the market status and design thinking of dynamic movie posters,explores the design strategies of dynamic movie posters in the new media era,in order to provide new ideas for the promotion and marketing of the movie industry.
作者
张婷
田雨
Zhang Ting;Tian Yu(Guangxi Normal University,Guilin 541000,China)
