蒙古族奶食包装的视觉元素及设计方法研究

Research on visual elements and design methods of Mongolian milk food packaging

基于对蒙古族奶食包装视觉元素的分析,文章探究以元素特征锚点为基础的设计应用新思路,对蒙古族奶食及其包装现状进行调查,研究奶食包装中自出心裁的形态造型、寓意深刻的图案装饰、鲜明欢快的色彩组调,探讨当前市场运行下蒙古族文化在奶食包装中再设计的重要性和必要性,总结包装设计中结构功能和民族色彩形象的特征,建立锚点数据库,并在相互的耦合联动中探索新包装的设计方法。通过对地域性民族产品包装视觉元素的分析和设计方法的思考,为相关设计者提供符合民族特色的新路径,在新时代更好地继承和传播中华民族优秀文化。

Based on the analysis of visual elements in the packaging of Mongolian milk food,this paper explores new ideas of design and application based on element feature anchor points,investigates the current situation of Mongolian milk food and their packaging,studies the creative form,profound pattern decoration,and bright and cheerful color combinations in milk food packaging,and explores the importance and necessity of redesigning Mongolian culture in milk food packaging under the current market operation,summarizes the characteristics of structural function and ethnic color image in packaging design,establishes an anchor database,and explores new packaging design methods through mutual coupling and linkage.By analyzing the visual elements of regional ethnic product packaging and thinking about design methods,it provides relevant designers with a new path that conforms to ethnic characteristics,in order to better inherit and promote Chinese excellent culture in the new era.