基于南通竹文化产品的创新创业研究

Research on innovation and entrepreneurship based on Nantong bamboo culture products

南通竹文化一直是南通非遗文化中充满活力、开放、具有代表性区域意识的文化,以竹编、竹刻等工艺为主,可应用于现代家居设计中。文章首先概括了竹文化产品设计面临的问题,其次分析了竹文化产品的推广策略,最后阐述了竹文化产品设计的多元拓展,以期助力南通竹文化产品的可持续发展。

Nantong bamboo culture has always been a vibrant and open culture with representative regional consciousness in Nantong’s intangible cultural heritage.It mainly uses techniques such as bamboo weaving and carving,and can be applied in modern home design.The article first summarizes the problems faced by the design of bamboo cultural products,then analyzes the promotion strategies of bamboo cultural products,and finally elaborates on the diversified expansion of bamboo cultural product design,in order to help the sustainable development of bamboo cultural products in Nantong.