情境创意下的西兰卡普文创设计研究

Research on Xilan Kapu cultural and creative design under contextual creativity

情境创意在西兰卡普文化产品设计中的应用能显著提升生活体验,并推动非物质文化遗产的发展。文章结合西兰卡普的设计理念与“四位一体”的框架(定位、品质、市场和形象)为设计师提供了全面的指导,帮助他们在创新中保持文化的真实性和市场相关性,这样不仅保留了文化的核心精神,也满足了现代市场需求,为西兰卡普文化的传播和发展开辟了新途径。

The application of contextual creativity in the design of Xilan Kapu cultural products can significantly enhance the life experience and promote the development of intangible cultural heritage.This paper combines the design philosophy of Xilan Kapu with the“four in one”framework(positioning,quality,market and image)to provide comprehensive guidance for designers,helping them maintain cultural authenticity and market relevance in innovation.This not only preserves the core essence of culture,but also meets modern market demands,opening up new avenues for the dissemination and development of Xilan Kapu culture.