基于云业务场景的数据分析平台设计与实践

Design and practice of data analysis platform based on cloud business scenarios

随着云上业务的快速发展,企业面临大量重要业务和用户行为数据的采集、存储、分析及利用问题,亟需设计一套数据分析平台以支撑和指导数据运营分析,从而促进业务健康高效发展。文章构建了数据分析平台,促进了企业数据指标体系的规范化和标准化,具备面向数据运营和产品设计人员的跨系统业务报表和数据分析能力,可支撑企业线上系统的用户行为分析。在满足企业数据可视化分析的基础上,该平台为企业内部的产品优化、运营改进及外部开放数据服务价值的实现提供了坚实保障。

With the rapid development of cloud based businesses,enterprises are facing the problem of collecting,storing,analyzing,and utilizing a large amount of important business and user behavior data.It is urgent to design a data analysis platform to support and guide data operation analysis,thereby promoting healthy and efficient business development.This article constructs a data analysis platform,which promotes the standardization and normalization of enterprise data indicator systems.It has cross system business reporting and data analysis capabilities for data operations and product designers,and can support online enterprise systems to achieve user behavior analysis.On the basis of meeting the requirements of enterprise data visualization analysis,this platform provides a solid guarantee for product optimization,operational improvement,and the realization of the value of external open data services.