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线上的聚会:派对游戏的传播策略及新思路

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摘要 主打休闲竞技的派对游戏《蛋仔派对》以萌趣的画风设计、别出心裁的闯关模式以及社交属性与个性化DIY等特性迅速积累了许多玩家。文章以《蛋仔派对》为例,通过分析其主要特征与传播策略,对派对类游戏的传播与创新提出新思路。
作者 张可
出处 《科技传播》 2023年第21期132-134,共3页 Public Communication of Science & Technology
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