双碳目标下体育用品制造业数字化战略变革类型、发展路径及保障举措

Type,Development Path and Guarantee Mechanism of Digital Strategic Change of Sports Goods Manufacturing Industry under the Dual Carbon Target

体育用品制造业数字化战略变革是落实国家双碳战略目标,推动绿色低碳转型发展的有效之路。运用文献资料、实地调查等方法,剖析双碳目标下体育用品制造业数字化战略变革类型、发展路径及保障机制。基于绿色低碳技术实践探索与数字技术赋能,数字化变革类型有数字生态指引型、数据资源引领型、低碳流程变革型、低碳产品优化型四种类型,针对四种变革类型分别提出建立涵盖目标产业上下游的绿色生产供应链体系、探索绿色低碳创新的体旅产业转型模式、数字技术驱动体育用品制造能源行业碳减排、促进绿色低碳创新与数字技术协同发展路径。为应对企业碳减排技术瓶颈,提出构建以数字技术为支撑的绿色数字化生态系统、建立以数据中台为保障的数字化组织结构、培育企业适应新管理情境的数字化动态能力、探索以“数字人”为主体的数字化人才培养模式的保障举措。

The digital strategic transformation of the sports goods manufacturing industry is an effective way to implement the national dual-carbon strategy goals and promote green and low-carbon transformation and development.By using literature review and field investigation,this study analyzed the types,development paths,and guarantee mechanisms of digital strategic transformation in the sports goods manufacturing industry under the dual-carbon goals.The study suggests that based on green and low-carbon technology exploration and digital technology empowerment,there are four types of digital transformation:digital ecological guidance,data resource-led,low-carbon process transformation,and low-carbon product optimization.For each type of transformation,the study proposes respectively to establish a green production supply chain system covering the target industry upstream and downstream,to explore green and low-carbon innovation for the sports and tourism industry transformation model,to drive the carbon reduction of the energy industry in sports goods manufacturing through digital technology,and to promote the coordinated development path of green and low-carbon innovation and digital technology.To coping with the technological bottleneck of enterprise carbon reduction,the study proposes building a green digital ecosystem supported by digital technology,establishing a digital organizational structure guaranteed by a data center,cultivating the digital dynamic capability of enterprises to adapt to new management situations,and exploring the guarantee mechanism of a digital talent cultivation model with“digital people”as the subject.