三网融合视域下的广播电视信息化建设

The Informationization Construction of Radio and Television from the Perspective of Three Networks Integration

广播电视网络是国家的关键信息设施,属于“三网融合”的基础网络。在三网融合背景下,广播电视行业需重新思考市场发展与产业竞争形势,不断优化技术管理与创新模式,才能更好地面对日益激烈的市场竞争。基于此,以三网融合及其特色为切入点,分析三网融合下广播电视信息化建设的机遇,探讨广播电视信息化建设的有效措施,为广播电视从业者提供参考。

Radio and television network is the key information facilities of the country and the basic network of"three networks integration".Under the background of triple network integration,the radio and television industry needs to rethink the market development and industrial competition situation,and constantly optimize the technical management and innovation mode in order to better face the increasingly fierce market competition.Based on this,this paper takes the triple network integration and its characteristics as the breakthrough point,analyzes the opportunities of radio and television information construction under the triple network integration,discusses the effective measures of radio and television information construction,and provides references for radio and television practitioners.