微媒体时代下基于外语微视频的湖湘红色文化传播研究

Research on the Dissemination of Hunan Red Culture Based on Foreign Language Micro-videos in the Era of Micro Media

红色文化作为中国历史文化的重要组成部分,引导人们树立坚定的理想信念、培养高尚的道德品质。现今,微博、微电影、微小说、微信、微电台等“微媒体”引领大众以极为个性化的方式参与媒体互动,为红色文化传播提供了更多的渠道。本文对国内湖湘红色文化历史研究进行回顾,通过分析外语微视频中湖湘红色文化内容的特点,探究湖湘红色文化传播的创新策略,以期实现红色基因的传承与微媒体的融合,弘扬湖湘红色文化。

As an important part of Chinese history and culture,red culture guides people to establish firm ideals and beliefs and cultivate noble moral character.Nowadays,“micromedia”such as Weibo,Micro-film,Hint fiction,WeChat,and Micro-video lead the public to participate in media interaction in a very personalized way,providing more channels for the dissemination of red culture.In order to realize the inheritance of red genes as well as the integration of micromedia and promote Huxiang red culture,the authors reviews the research on the history of Huxiang red culture in China,analyzes the characteristics of Huxiang red cultural content in foreign language micro-videos,and explores innovative strategies for the dissemination of Huxiang red culture.