村民志愿服务的邻里效应研究--基于社会互动的理论视角

A Study on the Neighbourhood Effect of Villagers’Volunteerism--Based on the Theoretical Perspective of Social Interaction

立足农村现实邻里环境考察村民志愿服务的行为决策,对激发村民志愿服务热情,进而助推农村农民共同富裕具有重要意义。从社会互动视角,以村社为参照群组,利用2021年中国社会状况综合调查(CSS)数据,对村民志愿服务的邻里效应进行了理论推导和实证检验,并进一步考察了邻里效应的内部机制、村社类型的异质性。研究发现:村民志愿服务存在显著的邻里效应,村社其他村民的志愿服务活动每提升1个单位,村民参与志愿服务的概率提升15.7%—26.7%;村民之间的信息传递以及村社内部形成的社会规范是邻里效应发挥作用的重要渠道;社会规范机制的存在,使得宗族结构较为完整的团结型村社更容易产生村民志愿服务的邻里效应,其次是以多个小亲族共存的分裂型村社,再次是原子化的分散型村社。研究结论为农村志愿服务激励机制的完善、相关政策有效性的提升提供了理论参考和经验借鉴。

Based on the reality of the rural neighborhood environment to examine the behavior of villagers volunteering decision,it is important to stimulate the enthusiasm of villagers volunteering,and then contribute to the common prosperity of rural farmers.From the perspective of social interaction,using village communities as the reference cohort and the 2021 China Comprehensive Social Conditions Survey(CSS)data,we theoretically derived and empirically tested the neighborhood effect of villagers’volunteerism,and further examined the internal mechanism of the neighborhood effect,and the heterogeneity of village community types.The study found that:there is a significant neighborhood effect of villagers’volunteerism:for every 1 unit increase in the volunteer activities of other villagers in the village community,the probability of villagers’participation in volunteerism increases by 15.7%—26.7%:the transfer of information among villagers and the social norms formed within the village community are important channels through which the neighborhood effect works:The existence of social normative mechanisms makes united village communities with a more complete clan structure more likely to generate the neighborhood effect of villagers’volunteerism,followed by divided village communities with multiple small kin groups coexisting,and again by atomized and decentralized village communities.The findings of the study provide theoretical references and empirical lessons for the improvement of the incentive mechanism of rural volunteerism and the effectiveness of related policies.