自媒体时代舞蹈艺术传播发展的策略

Research on the Strategies of Dance Art Communication and Development in the We-Media Era

舞蹈艺术本质是一种视觉传播活动,在自媒体时代背景下舞蹈艺术传播发展实现由“口传身教”向“虚拟化”的转向,自媒体特有的优势实现舞蹈艺术传播走向全民性、交互性、娱乐性、便捷性,产生新的传播价值。基于此,通过分析自媒体时代舞蹈艺术的传播发展特点,考察自媒体时代舞蹈艺术传播发展的问题并提出相应的应对策略,以更好地实现舞蹈艺术的传承、创新。

The essence of dance art is a visual communication activity.In the context of the We Media era,the development of dance art communication has turned from"oral teaching by examples"to"virtualization".The unique advantages of We Media enable dance art communication to become universal,interactive,entertaining and convenient,and generate new communication value.Based on this,this paper analyzes the communication and development characteristics of dance art in the We Media era,examines the problems of dance art communication and development,and proposes corresponding countermeasures to better realize the inheritance and innovation of dance art.