美育视阈下的蜀绣AIGC创新设计与数字化推广研究

Innovative Design and Digital Promotion of Shu Embroidery AIGC under the Threshold of Aesthetic Education

目的世代相传的蜀绣凝聚了悠久的历史价值、丰富的文化价值与极高的艺术价值。基于“美育”的视角结合AIGC技术进行创新设计有助于蜀绣的传承与发展。以人工智能的设计融合蜀绣的文化特色来开发文创产品及周边,使美育融入现代年轻人的时尚生活,成为触手可及的生活美学。这既为传统文化的创新发展注入新的生机,也在传承创新中保护了非遗蜀绣的原真性。方法通过文献研究法与图像分析研究梳理蜀绣的历史与现状,并对蜀绣的传承进行实地调研,掌握目前蜀绣的纹样技艺、创新传播等情况并进行系统梳理。使用AIGC进行创新设计,并将创新设计应用于文创产品研发,最后进行数字化推广。结果通过AIGC为蜀绣带来了形式与内容上的创新,再灵活运用以线带面、绣画结合的方式,使人工智能美学助力非遗传承。结论AIGC融合蜀绣的创新设计提升了文创产品的科技精神与内涵,赋予了蜀绣传承与发展重要的时代革新意义,数字化推广也使蜀绣的传播方式与受众群体得到了有效的拓展。

The Sichuan embroidery,which has been passed down from generation to generation,embodies a long his-torical value,rich cultural value,and extremely high artistic value.Based on the perspective of aesthetic education and combined with AIGC technology,innovative design can contribute to the inheritance and development of Sichuan em-broidery.By integrating the cultural characteristics of Shu embroidery with the design of artificial intelligence,cultural and creative products and their surroundings are developed,integrating aesthetic education into the fashionable life of modern young people and becoming an accessible aesthetic of life.This not only injects new vitality into the innovative development of traditional culture,but also protects the authenticity of intangible cultural heritage Shu embroidery in in-heritance and innovation.Through literature research and image analysis,the history and current situation of Shu em-broidery were sorted out,and field research was conducted on the inheritance of Shu embroidery.The current pattern techniques and innovative dissemination of Shu embroidery were mastered and systematically sorted out.AIGC was used for innovative design,and innovative design was applied to the research and development of cultural and creative prod-ucts,and finally digital promotion was carried out.As a result,AIGC brought innovation in both form and content to Shu embroidery.By flexibly utilizing a combination of thread,surface,and embroidery,artificial intelligence aesthetics as-sisted in the inheritance of intangible cultural heritage.The innovative design of AIGC integrating Shu embroidery has enhanced the technological spirit and connotation of cultural and creative products,endowing the inheritance and devel-opment of Shu embroidery with important revolutionary significance.Digital promotion has also effectively expanded the dissemination methods and audience groups of Shu embroidery.