摘要
Vlog自带补偿性媒介基因,凭借其外在的人格化、深度的交互性,弥补了传统媒介单一封闭的传播缺憾。Vlog的具身叙事围绕特定地理空间、社会空间展开,其中产生的多层次场景与丰富内涵想象,为城市形象认知与审美体验提供了多种可能,也为城市形象传播提供议程、传达意象。具身场域下在场的显性表达实现了传者自我价值呈现与受众审美认同的双向建构,超越在场的社会表演与影像动员丰富了城市形象传播的话语意蕴。
With its gene of compensatory media,Vlog makes up for the shortcomings of single and closed communication of traditional media by virtue of its external personalization and in-depth interaction.The embodied narrative of Vlog revolves around the multi-level scenes and rich meaning imagination generated by specific geographical space and social space,provides multiple possibilities for urban image cognition and aesthetic experience,and also provides agenda and conveys image for urban image communication.The presence in the embodied field realizes the two-way construction of the communicator's self-worth presentation and the audience's aesthetic identity.The interaction between presence and beyond presence enriches the discourse implication of urban image communication.
作者
杨清华
YANG Qing-hua(School of Literature and Journalism,Hunan First Normal University,Changsha 410205,China)
出处
《编辑之友》
北大核心
2024年第2期75-80,共6页
Editorial Friend
基金
2019年度湖南省社会科学基金项目“融媒体语境下湖南形象传播策略研究”(19YBA097)。
关键词
Vlog
城市形象
具身传播
在场
超越在场
Vlog
city image
embodied communication
presence
beyond presence
