数字化电力营销与可持续发展策略分析

Analysis of Digital Power Marketing and Sustainable Development Strategies

阐述数字化营销与可持续发展的关系,分析电力公司数字化营销推进策略,以用户体验为核心实现个性化服务、优化客户管理提高客户服务质量、加强数据挖掘和管理。

This paper describes the relationship between digital marketing and sustainable development,analyzes the strategies for promoting digital marketing in power companies,focuses on user experience to achieve personalized services,optimizes customer management to improve customer service quality,and strengthens data mining and management.