基于移动互联网的电力营销服务创新分析

Analysis of Innovation in Power Marketing Services Based on Mobile Internet

阐述移动互联网的背景以及对电力营销服务的影响、电力营销服务创新的意义和必要性,提出创新策略和措施,包括开发移动端App、基于大数据进行服务个性化推荐。

This paper expounds the background of mobile internet and its impact on power marketing services,the significance and necessity of innovation in power marketing services,and proposes innovative strategies and measures,including developing mobile apps and personalized service recommendations based on big data.