摘要
基于公共压力理论与议程设置理论,采用微信公众号平台数据,探究券商报道对企业ESG表现的影响机制以及股东规模在其中发挥的调节作用。以2012~2020年A股上市公司为样本,研究发现:券商公众号报道具有“监督”效应与“信息”效应,显著提升了企业ESG表现;股东规模的增加可以放大券商公众号报道对企业ESG表现的双重效应;在非重污染行业企业、信息不对称程度较高的企业与规模较大的企业中,券商报道对企业ESG的提升作用更为明显。
Under the guidance of public pressure theory and agenda setting theory,and using WeChat official account platform data,this study explores the impact mechanism of brokerage reports on enterprise ESG performance and the moderating role of the number of shareholders.Taking A-share listed companies from 2012 to 2020 as samples,the results of the study indicate that the reports on official account of securities companies have“supervision”effect and“information”effect,significantly improving the ESG performance of enterprises.The increase in shareholder size can amplify the dual effect of brokerage reports on enterprise ESG performance;Among enterprises in non-heavy pollution industries,enterprises with high degree of information asymmetry and enterprises with large scale,brokerage reports play a more significant role in improving the ESG of enterprises.
作者
陈洪涛
何任翔
高小然
崔旭
CHEN Hongtao;HE Renxiang;GAO Xiaoran;CUI Xu(Southeast University,Nanjing,China)
出处
《管理学报》
CSSCI
北大核心
2023年第12期1762-1770,共9页
Chinese Journal of Management
基金
国家自然科学基金青年基金资助项目(71801040)
江苏高校哲学社会科学研究资助重大项目(2020SJZDA059)
江苏省社会科学基金资助项目(22GLB001)。
关键词
ESG
券商报道
社会责任
微信公众号
ESG
brokerage report
social responsibility
WeChat official public account
