国外社会网络与企业数字化转型——战略导向和知识搜寻的链式中介作用

Foreign Social Networks and Digital Transformation of Enterprises:The Chain Mediation Role of Strategic Orientation and Knowledge Search

数字化转型已成为企业发展的新趋势、新动能,但对其前因及其内在机制还缺乏探讨。为丰富对企业数字化转型影响因素的认识,在理论方面为企业数字化转型提供指导,本研究考察了国外社会网络对企业数字化转型的影响及其中介机制。通过对来自浙江省制造型企业的188份有效问卷分析发现:国外社会网络显著正向影响企业数字化转型;战略导向在国外社会网络与企业数字化转型之间起完全中介作用;知识搜寻在国外社会网络与企业数字化转型之间起部分中介作用;战略导向与知识搜寻在国外社会网络与企业数字化转型之间起链式中介作用。

Digital transformation has become a new trend and new driving force for enterprise development,but its antecedents and internal mechanisms are still lacking in discussion.In order to enrich the influencing factors of enterprise digital transformation and provide theoretical guidance for enterprise digital transformation,this study examines the impact of foreign social networks on enterprise digital transformation and its intermediary mechanism.Through the analysis of 188 valid questionnaires from manufacturing enterprises in Zhejiang Province,it is found that foreign social networks have a significant positive impact on the digital transformation of enterprises;strategic orientation plays a complete mediating role between foreign social networks and enterprise digital transformation;knowledge search plays a partial mediating role between foreign social networks and enterprise digital transformation;and strategic orientation and knowledge search play a chain mediating role between foreign social networks and enterprise digital transformation.