社交媒体在塑造生物育种品牌形象中的角色

The Role of Social Media in the Brand Image Shaping of Biology Breeding

本研究探讨了社交媒体在塑造生物育种品牌形象中的关键作用。社交媒体已成为生物育种行业的重要推动力,通过其全球性的传播平台和多样性,帮助品牌树立可信度、传播科学知识、促进可持续农业,与受众建立深层次的互动。然而,社交媒体应用也伴随着挑战,包括隐私问题和舆论风险。为了充分利用社交媒体的潜力,生物育种公司需要不断创新、积极互动,并建立可持续的社交媒体策略。本研究强调了社交媒体在农业可持续性和品牌发展方面的重要性,并提供了未来研究的方向。

This study explores the pivotal role of social media in shaping the brand image of agricultural biotechnology.Social media has emerged as a significant driver in the agricultural biotechnology sector,facilitating global outreach,disseminating scientific knowledge,promoting sustainable agriculture,and fostering deep engagement with audiences.However,social media applications also come with challenges,including privacy concerns and reputational risks.To harness the full potential of social media,biotech companies need continuous innovation,active interaction,and the establishment of sustainable social media strategies.This study underscores the importance of social media in agricultural sustainability and brand development while providing directions for future research.