杭州第19届亚运会背景下我国小众运动项目的发展机遇与提升路径研究

A Study on the Development Opportunities and Enhancement Paths of Niche Sports in China in the Context of the 19th Hangzhou Asian Games

本文运用文献综述和逻辑分析等方法,对杭州第19届亚运会背景下我国小众运动项目的发展机遇与提升路径进行研究分析。结果表明:小众运动项目有很大的发展机遇,表现为:互联网时代的亚运会能促进小众运动项目发展、国家战略指向下小众运动项目占有重要地位、体育消费日趋多样化下小众运动项目蓬勃发展。促进小众运动项目发展的方法措施有:加大宣传,提高小众运动项目的名气;合理设计,完善小众运动项目的基础;加强规划,提高小众运动项目的地位;加强培训,提高参加小众运动项目的数量、质量;积极拓展,延伸小众运动项目的链条等。

This study employs methods such as literature review and logical analysis to thoroughly examine the development opportunities and improvement strategies for niche sports in China within the framework of the 19th Hangzhou Asian Games.The findings reveal substantial opportunities for the growth of niche sports,including the promotion facilitated by the Internet era of the Asian Games,the strategic significance of niche sports under national directives,and the flourishing development of niche sports amidst the increasingly diversified landscape of sports consumption.Measures to foster the development of niche sports encompass heightened publicity to elevate the visibility of niche sports,judicious design to refine the foundations of these sports,strategic planning to enhance the status of niche sports,intensified training to augment both the quantity and quality of participation in niche sports,and proactive expansion to extend the reach of niche sports.