数字经济驱动体育服务业数字化转型:逻辑、困境与路径

Digital Transformation of Sports Service Industry Driven by Digital Economy:Logic,Dilemma and Path

步入数字经济时代,体育服务业数字化转型是应然趋势。运用文献资料、逻辑推理等方法阐述数字经济驱动体育服务业数字化转型的现实基础与内涵,分析其数字化转型逻辑、困境与路径。研究认为数字经济驱动体育服务业数字化转型的逻辑包括:数字治理驱动体育服务政策趋向合理,促进体育服务治理不断完善;数字技术驱动体育服务企业趋向成熟,促进企业不断革新;数据要素驱动体育服务市场趋向多元,促进市场不断优化;数字平台驱动体育消费趋向便捷,促进消费不断转型。体育服务业数字化转型存在政策层面:数字化发展体系不健全,税收优惠政策有待优化;企业层面:服务模式单一,服务型产品创新能力有待突破;市场层面:市场数据信息紊乱,监管力度有待加强;消费层面:体育消费不够旺盛,数字消费潜力有待释放等困境。据此,提出政策引领、企业创新、技术保障、消费升级等优化路径。

Stepping into the era of digital economy,the digital transformation of sports service industry is a natural trend.The paper use literature,logical reasoning and other methods to expound the practical foundation and connotation of digital economy-driven digital transformation of the sports service industry,and study the logic,dilemma and path of its digital transformation.It is controversial that the logic of digital economy-driven digital transformation of sports service industry includes:digital governance drives sports service policy towards rationality and promotes continuous improvement of sports service governance;digital technology drives sports service enterprises towards maturity and promotes continuous innovation of enterprises;data elements drive sports service market towards diversity and promote continuous optimization of the market;and digital platform drives sports consumption towards convenience and promotes continuous transformation of consumption.Digital transformation of the sports service industry exists at the policy level:the digital development system is not sound,the tax incentives to be optimized;enterprise level:a single service model,service-oriented product innovation ability to be a breakthrough;the market level:the market data and information disorders,the supervision needs to be strengthened;consumption level:consumption of sports is not strong enough,the potential of digital consumption needs to be released Accordingly,it puts forward optimization paths such as policy leadership,enterprise innovation,technology guarantee and consumption upgrade.