考虑鲜度竞争的农产品双渠道供应链货源配置研究

Supply Source Allocation in Agri-food Dual-Channel Supply Chain Considering Freshness Competition

为了探索生产商利润最大化目标下有限货源在线上线下渠道的数量配置方法,针对农产品双渠道供应链的鲜度竞争冲突,构建了双渠道货源配置函数,研究了有限供给下农产品生产商双渠道货源配置策略。结果表明:生产商将货源全部配置到线上渠道的主观意愿具有刚性,当生产商自己决定线上渠道鲜度时,线上线下渠道的初始配置量平均分配;当冷链物流服务商决定线上渠道鲜度时,线上渠道的初始配置为货源的3/4;在批发价高于一定阈值的条件下,生产商自己决定线上渠道鲜度,且把更多货源投向线下渠道,生产商的利润和系统利润均更高。

In order to explore the quantity allocation method of online and offline channel of limited supply under the goal of maximizing the producer's profit,aiming at the competition conflict of freshness in the agri-food dualchannel supply chain,the dual-channel supply source allocation function is constructed,and then the dual-channel supply allocation strategy of agricultural products manufacturers is studied under limited supply.The results show that the subjective intention of the manufacturers to allocate all the sources to online channels is rigid.When the freshness of online channel is decided by the manufacturers,the initial allocation quantity of online and offline channel is evenly allocated.When the freshness of online channel is decided by the cold chain logistics service providers,the initial configuration of online channel accounts for three-quarters of the total.Under the condition that the wholesale price is above a certain threshold,when the freshness of online channel is decided by the manufacturer themselves and more supply sources are configured to the offline channel by the manufacturers,both the profits of manufacturers and system are higher.