情境认知理论在文化科普文创中的应用研究

Research on the Application of Situational Cognitive Theory to Cultural Popularization and Cultural Creation

将情境认知理论应用于良渚文化文创产品设计中,为目前文化科普类文创产品创新提供新的设计思路。通过对情境认知理论与当下科普类文创产品的分析,总结目前科普类文创产品的理论层、实践层、反思层三方面的问题。在情境认知理论中融入设计思维与设计方法,提炼出“以知建境”“以行用境”“知行善境”三个情境认知维度的方法,创构起情境认知理论的文创产品设计模型。最后以浙江省良渚文化为例进行设计实践,对该设计模型的相关理念进行实践与佐证。将情境认知理论运用于文化科普类文创设计中,使其成为传递文化知识的纽带,能够增加文化科普的互动性,促进受教育者对于知识的实践应用能力,有效地唤起人们对于文化的兴趣,从而传承中华传统文化,传递民族精神。

The purpose is to apply situational cognition theory to the design of Liangzhu cultural and creative products,providing new design ideas for the innovation of cultural and popular science cultural and creative products at present.Method:By analyzing situational cognition theory and current popular science cultural and creative products,summarize the theoretical,practical,and reflective aspects of current popular science cultural and creative products.Integrating design thinking and design methods into the situational cognition theory,the method of the three situational cognition dimensions of"building the environment with knowledge,""using the environment with action,"and"knowing and doing good"is extracted,and the design model of cultural and creative products based on the situational cognition theory is created.Finally,taking Liangzhu Culture in Zhejiang Province as an example for design practice,the relevant concepts of the design model are practiced and supported.The conclusion is that applying situational cognition theory to cultural and creative design for cultural popularization can become a link for transmitting cultural knowledge,increase the interactivity of cultural popularization,promote learners'practical application ability of knowledge,effectively arouse interest in culture,and thus inherit traditional Chinese culture and transmit national spirit.