泛娱乐主义的生成机理、征候透视与纠治进路

The Generative Mechanism,Symptomatic Perspective and Corrective Approach of Pan-entertainment

“泛娱乐主义”思潮的生成既受市场经济发展与资本逻辑助推的影响,又离不开媒介形式的多元促动与深度融合;既受社会分层与大众需求的多样化影响,也与消费主义思潮的裹挟激荡相关联。泛娱乐主义以受众时空自由化、审美取向庸俗化、信息炒作碎片化、道德共识虚无化为主要表征。在厘清其生成和具体表征的基础上,将坚定马克思主义理论信仰、树立社会主义核心价值观、完善法律法规的实施、严格娱乐准入门槛、抢占网络宣传高地、提升新媒体平台舆论引导作用、充分发挥政府的引领作用、提升大众自身修为和审美品位作为纠治对策,以消解泛娱乐主义的盛行风气,有效应对泛娱乐主义对社会和公众的不良浸染。

The formation of"pan-entertainment"is not only influenced by the development of market economy and the logic of capital,but also inseparable from the diversified and deep integration of media,which is not only affected by social stratification and the diversification of public demand,but also related to the agitation of con-sumerism.Pan-entertainment is mainly characterized by the liberalization of audience time and space,the vul-garization of aesthetic orientation,the fragmentation of information hype,and the nihility of moral consensus.Therefore,on the basis of clarifying its generation and specific characteristics,we will strengthen our belief in Marxist theory,establish the core values of socialism,improve the implementation of legal rules,strictly enforce the threshold for entertainment access,seize the high ground of online propaganda,improve the ability of public opinion guidance on new media platforms,give full play to the leading role of the government,and enhance the public's own cultivation and aesthetic taste as a corrective countermeasure,so as to dissolve the prevailing atmo-sphere of pan-entertainment and effectively deal with the bad infiltration of pan-entertainment to society and the public.