课程思政理念融入“新媒体营销”教学的实现路径研究

Research on the Implementation Path of Integrating Ideological and Political Concepts into the Teaching of New Media Marketing

为落实立德树人根本任务,提高新媒体营销课程的育人效果,在论述课程思政理念融入新媒体营销教学的必要性的基础上,围绕基于思政育人理念设计课程目标、基于课程内容挖掘思政元素、利用混合教学模式提高课程思政融合度以及构建课程思政评价体系四个方面,探讨课程思政理念融入“新媒体营销”教学的实现路径。

In order to implement the fundamental task of cultivating the students’morality,and improve the educational effect of New Media Marketing course,based on the necessity of integrating ideological and political concepts into the teaching,this paper focuses on four aspects:designing course objectives based on ideological and political education concepts,mining ideological and political elements based on course content,utilizing mixed teaching models to improve the integration of ideological and political education in courses,and constructing the ideological and political evaluation system of the course to explore the implementation path of integrating ideological and political concepts into the teaching of New Media Marketing.