区块链技术下平台供应链的绿色产品销售和信息披露决策研究

Research on Green Product Sales and Information Disclosure Decision of Platform Supply Chain Under Blockchain Technology

越来越多企业开始实施绿色研发活动来契合我国的碳达峰、碳中和发展,基于平台的区块链技术,因其不可篡改、可追溯及数据公开透明等优势,可有效促进绿色产品的销售。因此,文章考虑开展绿色研发活动的制造商可利用区块链技术向消费者披露绿色产品信息,探讨平台供应链的绿色产品的在线销售渠道选择及区块链披露绿色产品信息的决策问题。研究发现:绿色产品的潜在市场需求量、消费者对绿色产品的敏感度以及区块链的单位识别成本均会影响产品的绿色度和制造商、平台的利润;区块链的单位识别成本对绿色产品的销售渠道选择起主要作用;当区块链的单位识别成本可控时,利用其向消费者披露绿色产品的信息有助于增加产品的市场需求,提高产品的绿色度和制造商、平台的利润。

More and more enterprises are implementing green R&D activities to align with China's carbon peaking and carbon neutrality development.Platform based blockchain technology,with its advantages of immutability,traceability,and data transparency,can effectively promote the sales of green products.Therefore,this article considers that manufacturers conducting green research and development activities can use blockchain technology to disclose green product information to consumers,explore the selection of online sales channels for green products in the platform supply chain,and the decision-making issues of blockchain disclosure of green product information.Research has found that the potential market demand for green products,consumer sensitivity to green products,and the unit identification cost of blockchain all affect the greenness of products and the profits of manufacturers and platforms,that the unit identification cost of blockchain plays a major role in the selection of sales channels for green products,that when the unit identification cost of blockchain is controllable,using it to disclose information about green products to consumers can help increase market demand for products,improve their greenness,and increase the profits of manufacturers and platforms.